Essie Cosmetics and Judith Ripka Hit the Diamond Mine
Introducing Essie Loves Diamonds by Judith Ripka
A Nail Color Collection Infused with Diamond Dust and Hidden Gemstones
How do you wear diamonds? Prep nail and polish. Essie Cosmetics and Judith Ripka – two iconic luxury brands – joined forces to create the ultimate luxe accessory. Introducing Essie Loves Diamonds by Judith Ripka – a limited-edition collection of 3 nail colors infused with genuine diamond dust.
In this collaboration, nail polish and diamonds come together to create a new ‘woman’s best friend.’ Essie Cosmetics, the go-to nail color authority, worked with award-winning jewelry designer Judith Ripka to develop a collection of polishes that would give women the best of both worlds – fashion-forward nail colors with the decadence of diamonds. The alluring sparkle of diamonds dust has been infused into three wearable shades, each with a unique name and slight-glimmering color.
To celebrate the launch of this collection, Essie and Judith Ripka are offering 3 lucky winners the chance to find and own a genuine precious gemstone. A sapphire, emerald and diamond will each be hidden separately inside three different polish bottles. The lucky finders will become owners of these stunning stones.
“Judith Ripka is a visionary brand with stunning jewelry pieces and they are the perfect partner for this collection,” says Essie Weingarten, Founder/President of essie. “With Judith, I created this collection for every woman who loves diamonds – the colors are chic and classic.”
When you buy any of the three polishes, go to www.essie.com and www.judithripka.com and enter the UPC code on the bottom of the bottle for additional discounts and promotions.
Essie Loves Diamonds by Judith Ripka launches in spas, salons and beauty destinations worldwide in August 2009. SRP $15 per bottle.
Let's have a look!
Heart my JR Jewels. Deep brown creme with diamond accent. This is a really fall-like vampy red-brown creme. It has barely-perceptible sparse silver glitter- the Diamond Dust part of the formula.
Put A Ripka Ring On It. Pale pink creme with diamond accent. This is your standard milky pink Essie creme, but with a small, hidden amount of silver glitter. I put a little too much of this one on and didn't wait for it to dry- please forgive the thickness of the polish in these pictures.
Queen of Hearts. Bright classic red with diamond accent. Another traditional classic shade, this time bright clean red with the same subtle silver diamond dust shimmer.You will have to view the images full size to see the diamond dust shimmer. It's almost invisible on the nail, but you can see it more clearly in the bottle:
As you can see, the diamond dust sparkle is very, very subtle. Little tiny flakes and flecks of irregular-shaped silver glitter.
The formula on these was really good. I had zero application problems. Opacity was good as well, they really only needed two coats, but I did three to see if I could get the diamond dust to show up better. Drying time is also very good.
The Diamond Dust in the descriptions had me totally intrigued. I was envisioning sparkling, gem-like shades with flecks of glassy shimmer, or even better, holographic shades. After all, OPI Designer Series claims to have diamond dust as well, and they're holographic! That is sadly not the case with these. The diamond dust is extremely subtle and you might not even know it was there unless someone pointed it out ahead of time.
Not a bad collection, but not too exciting either. These are all safe, reserved, classic shades- red, brown, sheer pink. If you're into classic work-safe shades, you might really love these. Personally, I was hoping for a lot more shimmer and was somewhat surprised that the diamond dust was nearly invisible in the polish formulation. I guess I'd call these cremes with a little extra- a hidden surprise. A surprise that you can only see when you hold your hand up to admire your (Judith Ripka?) rings! :)
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